I wanted to design a brand Identity for our Covid project - LoveDoingYoga. First sketches worked on a heart as a symbol of love. I then hit on the idea of using a "yoga pose" and cut heart shapes to build a pose. The final result is below.
The logo and elements are used on the website and on patreon. I also designed some clothing using Printful and have used the logo on social media posts, mugs and it was even an influence on the design of the step I built at the entrance to our Yoga Studio.
Typeface and colour specifications available.