Working on I am always keen to develop new and original content. I do this because it is of interest to me and the readers. But there are other benefits:

  • It adds to your SEO power.
  • People share it on their social networks.
  • Often the interviewees are “key influencers” – and they share it on their networks bringing you kudos.
  • It sets me up as an authority in my field.
  • Mainstream media can pick up on the content

Here is an interview with a leading fashion photographer that still creates a buzz.

What stories do you want to tell online? Why not set up a meeting with Alan to chat about your ideas.