In 2010, Jill McGrath, was Managing Director of MaybeFriends.com – Ireland’s No.1 Social Dating Site.

Jill wanted a video that would address some of the questions that perspective clients might have and to show that the person behind the site was local and like them. It was designed and scripted not to be flash and was created in Jill’s kitchen. We shot it in an hour and to date it has gotten just under 5000 views.

Jill also began to be seen as the authority on dating online as a result of this and other marketing activity she undertook. This was very valuable for getting media exposure.

How could a short online video help your business?

We will be hosting a workshop on creating YouTube content shortly so sign up to our newsletter, “Digital Weavers, to learn when it will be.

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